From Southwest Airlines:
There is one thing that has defined Southwest as a Company since day one: Heart. There is no doubt that Herb was at the center of that Heart, filling it with his friendly management style, love of parties, and publicity stunts. By creating a fun and rewarding workplace, Herb was largely responsible for Southwest’s myriad of awards and recognitions; Fortune magazine named Southwest the Best Place to Work in America in 1998. His love for business was as big as his love for life.
Herb led Southwest Airlines, first as the Company’s Cofounder and legal counsel from 1966 to 1982, then as President, CEO, and Chairman from 1982 to 2001. During his tenure, Herb Kelleher produced the highest return to shareholders of any company in the S&P 500. In 2001, at the age of 70, Kelleher retired from his positions as President and CEO, and continued to serve as Chairman until 2008. Herb will always be a part of the Southwest family. He will be remembered for his leadership, laughter, and above all, his Heart.
We are inviting all pilots to join us in Dallas where we will fly a series of tribute flights in honor of Herb. Additional details are below.
KDAL - KSAT
Route: RAMBL5 WINDU BRAUN2
KSAT - KHOU
Route: CHURN WEMAR BELLR BELLR3
KHOU - KDAL
Route: WYLSN6 MAJKK REDDN4
Altitude: FL280 or FL300